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cf #64: take your intros for a spin
Listicles and comparisons can be a fun and creative format to execute and read—especially if you spend a little time finding a unique spin for the…
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cf #63: being mindful of vanity metrics
Vanity metrics are easy to pick and hard to let go of.
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cf #62: a planning template to make your life easier
First I’ll tell you how the template works, then I’ll show you a filled-in plan—pairing theory with practice is useful, plus it’s always fun to snoop on…
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cf #14: the ABC of a great content brief
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cf #15: an unskippable part of content creation
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cf #44: the 8 traits of a senior content marketer
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cf #46: an EASY content framework
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cf #63: being mindful of vanity metrics
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cf #61: social proof is NOT just for your homepage
Most marketers agree that social proof is important. …so why do very few of us content marketers use it in our work?
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cf #60: how to market to a platypus
Nobody comes to our websites thinking “I’m an MQL and need some TOFU-awareness content.” They come because they have a job they need to do and need some…
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cf #59: nobody cares about your brand
There’s a hard truth you, as a marketing person, must face: all brands are of low interest to most people most of the time. Including the one(s) you own…
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cf #58: can YOU detect ChatGPT’s bullsh*t?
Fact-checking has always been important, because all sources—both human and machine—can make mistakes or lie on purpose. The difference is that with an…
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cf #57: tactics are NOT strategy
A lot of folks confuse tactics with strategy when they talk about planning. Here's how to figure out the difference between them.
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cf #56: 16 questions for your content reentry
A list of 16 questions you should ask yourself and your team once a year (ideally, once a quarter) to make sure you’ve got your foundations right and…
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cf #55: it’s retro time!
Retrospectives (or retros) helps teams and individuals reflect on their way of working and continuously improve it.
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contentfolks
contentfolks
Short lessons, practical examples, and colourful post-its about content marketing. Straight to your inbox, every other Wednesday.

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