How to ask good open-ended questions & turn the answers into quantitative data. 
Constraints get a bad rap because of how limiting they are, but they can also lead to original ideas and creative breakthroughs.
How did your content impact the planet and the people who live on it, this year? 
How to ask good questions that lead to meaningful and usable answers. 
Adoption curves can be used for a lot of things—including your content marketing work. 
Writing a good definition is hard. 
The writing you learn in school will NOT make you a great content marketer. 
...I'm gonna go with 'it's complicated'
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