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cf# 79: all the pieces must fit together
a few observations about solving jigsaws and building a marketing strategy.
Mar 13
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fio
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cf# 79: all the pieces must fit together
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December 2023
cf#78: music to your ears
A Spotify playlist with all the songs chosen by a bunch of content marketers when asked: “What’s a song that’s guaranteed to put you in a good mood?”
Dec 20, 2023
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fio
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cf#78: music to your ears
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cf #77: you’re not strategic enough
🙄
Dec 6, 2023
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fio
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cf #77: you’re not strategic enough
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November 2023
cf#76: look how far you’ve come
Growth happens sometimes slowly, sometimes all at once, but is rarely seen in the moment; it only becomes evident later, and usually when an external…
Nov 22, 2023
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fio
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cf#76: look how far you’ve come
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cf #75: what’s your definition of GREAT content?
mine is EASY: Expert, Actionable, Simple, Yours
Nov 8, 2023
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fio
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cf #75: what’s your definition of GREAT content?
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October 2023
cf #74: some half-broken things can fully break you
A convenient metaphor about how a half-broken keyboard made me stop wanting to write most things.
Oct 25, 2023
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fio
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cf #74: some half-broken things can fully break you
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cf #73: minimum delightful content products
An MDP approach to content stops you from shipping subpar content and causing brand snafus in the name of speed, but also forces you to get a…
Oct 11, 2023
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fio
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cf #73: minimum delightful content products
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September 2023
cf #72: an ugly-but-functional reporting spreadsheet
also, a love note to VLOOKUP
Sep 27, 2023
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fio
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cf #72: an ugly-but-functional reporting spreadsheet
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cf #71: my ABCD content brief template
A content brief for content marketers, managers, or strategists who need to share relevant information and instructions with a writer.
Sep 13, 2023
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fio
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cf #71: my ABCD content brief template
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August 2023
cf #70: don’t knock down your content fences
A piece of general advice that applies to most new situations, business-related and otherwise: don’t remove something until you know why it's there.
Aug 30, 2023
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fio
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cf #70: don’t knock down your content fences
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cf #69: 50ish recommendations for your reading list
A list of 50ish non-obvious book recommendations from trusted marketing folks.
Aug 16, 2023
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cf #69: 50ish recommendations for your reading list
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cf #68: behind the scenes of a ‘VP of Content’ selection process
9 questions about content marketing (and my answers) as part of the application process for a VP of Content role.
Aug 2, 2023
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fio
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cf #68: behind the scenes of a ‘VP of Content’ selection process
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