4 Comments

Hi Fio. Thank you for the post and for sharing your template! To be honest, I try most of the time to start from this type of template but I always tend to quickly go in another direction. I believed it was due to a lack of research, that I was starting to write too early in the process. But even though I research a lot the topic I always end going into another direction.

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Thanks for sharing your content brief, Fio! I loved the insights in the 'Brand' section.

I have a quick question: How would you recommend approaching SMEs within one's company to solicit expert opinions, especially if they believe AI-generated content with less editing is enough?" I care about creating content that adds unique value. I believe that every content should exist because the source has something to say, not just because it has to say something to redirect some traffic.

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