Thank you for sharing your thoughts! When growing from a junior copywriter to a content marketer, I was regularly told, 'Think bigger,' 'See the bigger picture,' and 'Think about business value.' It was hard because it meant shifting my mindset from, 'I wrote 10 articles this week,' to, 'I wrote this because it will help us achieve this business goal'. But eventually, I nailed it, and it was absolutely worth it :)
Thank you for sharing your thoughts! When growing from a junior copywriter to a content marketer, I was regularly told, 'Think bigger,' 'See the bigger picture,' and 'Think about business value.' It was hard because it meant shifting my mindset from, 'I wrote 10 articles this week,' to, 'I wrote this because it will help us achieve this business goal'. But eventually, I nailed it, and it was absolutely worth it :)
Wish I read this earlier in my career! Love this format too.
Great post!
Loved the Jane Austen intro haha
oh, yay, great—at least one person noticed it 😉
Wow! This was a really great read and perfect timing! Thanks for the insights!