It's an interesting question. A hard one. I will try my best to answer :)
First point: being concise and clear enough. I agree with you that keeping things simple, in particular technical stuff, is very hard. Sometimes you make a content designed for a large audience and you have to find the middle ground between not going too deep into expertise and leaving people behind, or not going far enough and being boring.
Second point: being different. I really care about that. I am satisfied with a content when I find it to be different - in a positive way - from other popular contents on the same topic. I always try to do things differently because I believe that it is the best way to bring something new and stay in your readers' mind. I am not saying that you should do different content just to be different. You should try to find the right element to leverage, and the right way to make it differently in order to stand out.
Third point: harmony. It is hard to achieve but sometimes you write a content and when you finally read it when the work is over, you feel the harmony, as if the puzzle is complete. Everything is at the right place at the right time in the right way: the title, the photo, the text, the infographics, everything makes sense and is fluid. It is hard to feel it when it's your own content because you put so much work and passion. However, it is quite easy as a reader to experience the harmony when reading a great content. I am sure you keep somewhere these articles because it made you feel like "oh God, I wish that I had written this one".
I just wanted to take a minute to congratulate you on your newsletter. You are so generous in your thinking and I find that your posts always meeting the EASY criteria. You’re a shining light in this space, make sure you celebrate your achievements for 23 and I look forward to being a reader of your newsletter for the months and years that follow, however short or long those may be.
Hi Fio !
It's an interesting question. A hard one. I will try my best to answer :)
First point: being concise and clear enough. I agree with you that keeping things simple, in particular technical stuff, is very hard. Sometimes you make a content designed for a large audience and you have to find the middle ground between not going too deep into expertise and leaving people behind, or not going far enough and being boring.
Second point: being different. I really care about that. I am satisfied with a content when I find it to be different - in a positive way - from other popular contents on the same topic. I always try to do things differently because I believe that it is the best way to bring something new and stay in your readers' mind. I am not saying that you should do different content just to be different. You should try to find the right element to leverage, and the right way to make it differently in order to stand out.
Third point: harmony. It is hard to achieve but sometimes you write a content and when you finally read it when the work is over, you feel the harmony, as if the puzzle is complete. Everything is at the right place at the right time in the right way: the title, the photo, the text, the infographics, everything makes sense and is fluid. It is hard to feel it when it's your own content because you put so much work and passion. However, it is quite easy as a reader to experience the harmony when reading a great content. I am sure you keep somewhere these articles because it made you feel like "oh God, I wish that I had written this one".
Valentin.
Hi Fio
I just wanted to take a minute to congratulate you on your newsletter. You are so generous in your thinking and I find that your posts always meeting the EASY criteria. You’re a shining light in this space, make sure you celebrate your achievements for 23 and I look forward to being a reader of your newsletter for the months and years that follow, however short or long those may be.
Thanks for the shoutout, Fio!!! This was a fun chat. Glad we were able to dig into your EASY framework.