There’s a hard truth you, as a marketing person, must face: all brands are of low interest to most people most of the time. Including the one(s) you own or work for, no matter how special or great or unique you think it is.
Hey there! I don't quite know the *hours* that went into each video... but it's been a lot of work! I can tell you that I spent at least a couple of hours researching/interviewing a subject matter expert on the topic, then about 1 day turning that into content (e.g. https://postmarkapp.com/glossary/sender-policy-framework). At that point, a colleague of mine took this content as starting point for his own research, storyboarding, script writing, shooting, editing, etc.
What I'm saying is: it's not a one-or-two day kind of thing 😉
I needed this. Thank you :)
Great to hear :)
Love this... although I came to read it a little later than when it was posted.
Just curious, the video - how long does it take to create?
Hey there! I don't quite know the *hours* that went into each video... but it's been a lot of work! I can tell you that I spent at least a couple of hours researching/interviewing a subject matter expert on the topic, then about 1 day turning that into content (e.g. https://postmarkapp.com/glossary/sender-policy-framework). At that point, a colleague of mine took this content as starting point for his own research, storyboarding, script writing, shooting, editing, etc.
What I'm saying is: it's not a one-or-two day kind of thing 😉