There’s a crucial skill for content marketers that almost never makes it into job descriptions or professional development plans: second-order thinking.
Your starling example is the absolut best! Also the linked article a quick read. Great, really well done. <3
This is a skill I developed while working in consulting - but never knew an exact name. Thank you for this post!
cf #38: second-order content thinking (and why you need it)
Your starling example is the absolut best! Also the linked article a quick read. Great, really well done. <3
This is a skill I developed while working in consulting - but never knew an exact name. Thank you for this post!