Had this exact discussion last month when I was trying to figure out my positioning for content strategy. The thing I do to achieve a goal (tactic) may ultimately change and so it'll be not so smart to position around that. I'll let you know if it worked!
Yes please, keep me posted! I Tactics may come, go, and evolve over time. If you're not niching down into something super-specific, positioning around your ability to reach a goal vs. the way you go about it sounds like a smart move.
Had this exact discussion last month when I was trying to figure out my positioning for content strategy. The thing I do to achieve a goal (tactic) may ultimately change and so it'll be not so smart to position around that. I'll let you know if it worked!
Yes please, keep me posted! I Tactics may come, go, and evolve over time. If you're not niching down into something super-specific, positioning around your ability to reach a goal vs. the way you go about it sounds like a smart move.
Good one. I forgot to write, but I should have probably mentioned, that a good strategy tells you what NOT to do :)
😉