Okay this is a golden nugget of advice: "By the way, this is a great way to eliminate ultimately irrelevant tactics: no matter how brilliant, creative, or fun an idea is, if it doesn’t refer back to at least one of the strategic initiatives it doesn’t make the cut".
Implementing this with my team and our current client work immediately.
Had this exact discussion last month when I was trying to figure out my positioning for content strategy. The thing I do to achieve a goal (tactic) may ultimately change and so it'll be not so smart to position around that. I'll let you know if it worked!
Okay this is a golden nugget of advice: "By the way, this is a great way to eliminate ultimately irrelevant tactics: no matter how brilliant, creative, or fun an idea is, if it doesn’t refer back to at least one of the strategic initiatives it doesn’t make the cut".
Implementing this with my team and our current client work immediately.
Had this exact discussion last month when I was trying to figure out my positioning for content strategy. The thing I do to achieve a goal (tactic) may ultimately change and so it'll be not so smart to position around that. I'll let you know if it worked!
Hi! Sounds like my people need to call your people 😊