contentfolks
A few thoughts about why you should have a praise jar—and why you should go around filling others', too. 
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My go-to list of questions to use when hiring writers (which also works, in reverse, for a writer wanting to be hired). 
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Are we spending our time and effort on short-term wins that will never compound or have long-term benefits? 
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The same 5-step dramatic structure that works for ancient comedies and Star Trek: Voyager can work for your customer stories, too. 
Jun 9CommentShare
Why content marketing programmes occasionally fail—and what to do about it. 
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The editing process helps you refine your words into clear, impactful, and trustworthy content—making sure every piece work for its intended audience A…
May 12CommentShare
I don't. 
Apr 28Comment 1Share
Why you need an outline, and how to create one. 
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