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cf #71: my ABCD content brief template
A content brief for content marketers, managers, or strategists who need to share relevant information and instructions with a writer.
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fio
1
August 2023
cf #70: don’t knock down your content fences
A piece of general advice that applies to most new situations, business-related and otherwise: don’t remove something until you know why it's there.
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fio
2
cf #69: 50ish recommendations for your reading list
A list of 50ish non-obvious book recommendations from trusted marketing folks.
cf #68: behind the scenes of a ‘VP of Content’ selection process
9 questions about content marketing (and my answers) as part of the application process for a VP of Content role.
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fio
4
July 2023
cf #67: a key skill to master in the next 6 months
If you’re not already doing it, interviewing people is one of the key skills you and your team will need to master asap.
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fio
2
June 2023
cf #66: did ChatGPT write this newsletter?
A quick experiment in which I train ChatGPT to sound like me, ask it to write on my behalf, and draw some conclusions.
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fio
cf #65: content has a surprising amount of detail
Part of growing in a content role is figuring out how not dinosaur yourself by being resistant to innovation + learning to communicate your process well…
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fio
May 2023
cf #64: take your intros for a spin
Listicles and comparisons can be a fun and creative format to execute and read—especially if you spend a little time finding a unique spin for the…
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fio
cf #63: being mindful of vanity metrics
Vanity metrics are easy to pick and hard to let go of.
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fio
3
March 2023
cf #62: a planning template to make your life easier
First I’ll tell you how the template works, then I’ll show you a filled-in plan—pairing theory with practice is useful, plus it’s always fun to snoop on…
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fio
cf #61: social proof is NOT just for your homepage
Most marketers agree that social proof is important. …so why do very few of us content marketers use it in our work?
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fio
cf #60: how to market to a platypus
Nobody comes to our websites thinking “I’m an MQL and need some TOFU-awareness content.” They come because they have a job they need to do and need some…
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fio
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