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cf #64: take your intros for a spin
Listicles and comparisons can be a fun and creative format to execute and read—especially if you spend a little time finding a unique spin for the…
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fio
cf #63: being mindful of vanity metrics
Vanity metrics are easy to pick and hard to let go of.
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fio
3
March 2023
cf #62: a planning template to make your life easier
First I’ll tell you how the template works, then I’ll show you a filled-in plan—pairing theory with practice is useful, plus it’s always fun to snoop on…
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fio
cf #61: social proof is NOT just for your homepage
Most marketers agree that social proof is important. …so why do very few of us content marketers use it in our work?
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fio
cf #60: how to market to a platypus
Nobody comes to our websites thinking “I’m an MQL and need some TOFU-awareness content.” They come because they have a job they need to do and need some…
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fio
February 2023
January 2023
December 2022
cf #55: it’s retro time!
Retrospectives (or retros) helps teams and individuals reflect on their way of working and continuously improve it.
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fio
2
cf #54: was this awesome, good, meh, or bad?
Four examples of customer, user, and reader surveys I've been running—and I think you should, too.
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fio
8
November 2022
cf #53: can I ask a stupid question?
I’m a big fan of asking the occasional stupid question strategically to make sure everybody is operating under the same assumptions.
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fio
2
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