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cf #87: how it’s made
(in which you can watch as I write today’s intro)
Nov 20
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cf #87: how it’s made
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October 2024
cf #86: overcome your planning fallacy
with and without AI
Oct 16
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cf #86: overcome your planning fallacy
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September 2024
cf #85: what does your career map look like?
You are reading contentfolks—a fortnightly sporadic blend of sticky notes, big content ideas, and small practical examples.
Sep 4
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cf #85: what does your career map look like?
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July 2024
cf #84: what’s your unique ability?
(it may not be the one you think)
Jul 24
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cf #84: what’s your unique ability?
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June 2024
cf #83: you vs. the forgetting curve
Sometimes the problem is less in the message and more in the frequency with which it gets delivered.
Jun 19
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cf #83: you vs. the forgetting curve
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May 2024
cf #82: two thought experiments to help you see what’s next
The "if I wasn’t me" and "if I was given an extra $1mil for content" experiments I ran this year.
May 29
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cf #82: two thought experiments to help you see what’s next
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April 2024
cf #81 - marketers just want to have fun
A bunch of inspiring answers to the question: what made you think “wow, working in content sure is fun!” this past quarter?
Apr 10
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cf #81 - marketers just want to have fun
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cf #80: the illusion of explanatory depth
We overestimate our understanding of how things work, and are unaware of the overestimation unless or until we’re prompted to give a detailed…
Apr 3
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cf #80: the illusion of explanatory depth
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March 2024
cf# 79: all the pieces must fit together
a few observations about solving jigsaws and building a marketing strategy.
Mar 13
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cf# 79: all the pieces must fit together
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December 2023
cf#78: music to your ears
A Spotify playlist with all the songs chosen by a bunch of content marketers when asked: “What’s a song that’s guaranteed to put you in a good mood?”
Dec 20, 2023
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cf#78: music to your ears
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cf #77: you’re not strategic enough
🙄
Dec 6, 2023
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cf #77: you’re not strategic enough
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November 2023
cf#76: look how far you’ve come
Growth happens sometimes slowly, sometimes all at once, but is rarely seen in the moment; it only becomes evident later, and usually when an external…
Nov 22, 2023
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cf#76: look how far you’ve come
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