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A few thoughts about why you should have a praise jar—and why you should go around filling others', too. 
Jul 21Comment 1Share
My go-to list of questions to use when hiring writers (which also works, in reverse, for a writer wanting to be hired). 
Jul 7CommentShare
Are we spending our time and effort on short-term wins that will never compound or have long-term benefits? 
Jun 23Comment 2Share
The same 5-step dramatic structure that works for ancient comedies and Star Trek: Voyager can work for your customer stories, too. 
Jun 9CommentShare
Why content marketing programmes occasionally fail—and what to do about it. 
May 26CommentShare
The editing process helps you refine your words into clear, impactful, and trustworthy content—making sure every piece work for its intended audience A…
May 12CommentShare
I don't. 
Apr 28Comment 1Share
Why you need an outline, and how to create one. 
Apr 14CommentShare
A great content brief focuses on three things: Audience, Brand, and Context.
Mar 31CommentShare
A cover letter is a content piece with an audience of one. Here's what to do (and not do) to make sure yours stands out. 
Mar 17Comment 2Share
The #1 piece of copywriting advice out there seems to be “write like you talk.” Well, I disagree. I don't think you should. 
Mar 3CommentShare
If you want your work to have serious business impact, you need to give product-led content a try. 
Feb 17Comment 4Share
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