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...I'm gonna go with 'it's complicated'
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A lot of the marketing metaphors we use everyday are about violence and destruction. Can we do something about it? 
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Content fatigue is a yucky feeling, but there are some practical steps you can take to avoid it and/or deal with it productively. Keep reading 😉 
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A handy principle for your content marketing career: when facing an existing system, don't make changes until you understand why it’s there in the firs…
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Hint: probably not. 
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A few thoughts about why you should have a praise jar—and why you should go around filling others', too. 
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My go-to list of questions to use when hiring writers (which also works, in reverse, for a writer wanting to be hired). 
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Are we spending our time and effort on short-term wins that will never compound or have long-term benefits? 
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The same 5-step dramatic structure that works for ancient comedies and Star Trek: Voyager can work for your customer stories, too. 
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Why content marketing programmes occasionally fail—and what to do about it. 
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The editing process helps you refine your words into clear, impactful, and trustworthy content—making sure every piece work for its intended audience A…
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I don't. 
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