contentfolks
Subscribe
Sign in
Home
Notes
Archive
About
New
Top
Discussion
cf #64: take your intros for a spin
Listicles and comparisons can be a fun and creative format to execute and read—especially if you spend a little time finding a unique spin for the…
May 31
•
fio
5
Share this post
cf #64: take your intros for a spin
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
cf #63: being mindful of vanity metrics
Vanity metrics are easy to pick and hard to let go of.
May 17
•
fio
19
3
Share this post
cf #63: being mindful of vanity metrics
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
March 2023
cf #62: a planning template to make your life easier
First I’ll tell you how the template works, then I’ll show you a filled-in plan—pairing theory with practice is useful, plus it’s always fun to snoop on…
Mar 29
•
fio
3
Share this post
cf #62: a planning template to make your life easier
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
cf #61: social proof is NOT just for your homepage
Most marketers agree that social proof is important. …so why do very few of us content marketers use it in our work?
Mar 15
•
fio
3
Share this post
cf #61: social proof is NOT just for your homepage
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
cf #60: how to market to a platypus
Nobody comes to our websites thinking “I’m an MQL and need some TOFU-awareness content.” They come because they have a job they need to do and need some…
Mar 1
•
fio
8
Share this post
cf #60: how to market to a platypus
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
February 2023
cf #59: nobody cares about your brand
There’s a hard truth you, as a marketing person, must face: all brands are of low interest to most people most of the time. Including the one(s) you own…
Feb 15
•
fio
12
4
Share this post
cf #59: nobody cares about your brand
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
cf #58: can YOU detect ChatGPT’s bullsh*t?
Fact-checking has always been important, because all sources—both human and machine—can make mistakes or lie on purpose. The difference is that with an…
Feb 1
•
fio
9
7
Share this post
cf #58: can YOU detect ChatGPT’s bullsh*t?
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
January 2023
cf #57: tactics are NOT strategy
A lot of folks confuse tactics with strategy when they talk about planning. Here's how to figure out the difference between them.
Jan 18
•
fio
8
6
Share this post
cf #57: tactics are NOT strategy
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
cf #56: 16 questions for your content reentry
A list of 16 questions you should ask yourself and your team once a year (ideally, once a quarter) to make sure you’ve got your foundations right and…
Jan 4
6
2
Share this post
cf #56: 16 questions for your content reentry
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
December 2022
cf #55: it’s retro time!
Retrospectives (or retros) helps teams and individuals reflect on their way of working and continuously improve it.
Dec 21, 2022
•
fio
7
2
Share this post
cf #55: it’s retro time!
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
cf #54: was this awesome, good, meh, or bad?
Four examples of customer, user, and reader surveys I've been running—and I think you should, too.
Dec 7, 2022
•
fio
8
8
Share this post
cf #54: was this awesome, good, meh, or bad?
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
November 2022
cf #53: can I ask a stupid question?
I’m a big fan of asking the occasional stupid question strategically to make sure everybody is operating under the same assumptions.
Nov 23, 2022
•
fio
9
2
Share this post
cf #53: can I ask a stupid question?
contentfolks.substack.com
Copy link
Facebook
Email
Notes
Other
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts