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cf #71: my ABCD content brief template
A content brief for content marketers, managers, or strategists who need to share relevant information and instructions with a writer.
Sep 13
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fio
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cf #71: my ABCD content brief template
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August 2023
cf #70: don’t knock down your content fences
A piece of general advice that applies to most new situations, business-related and otherwise: don’t remove something until you know why it's there.
Aug 30
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fio
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cf #70: don’t knock down your content fences
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cf #69: 50ish recommendations for your reading list
A list of 50ish non-obvious book recommendations from trusted marketing folks.
Aug 16
7
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cf #69: 50ish recommendations for your reading list
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cf #68: behind the scenes of a ‘VP of Content’ selection process
9 questions about content marketing (and my answers) as part of the application process for a VP of Content role.
Aug 2
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fio
13
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cf #68: behind the scenes of a ‘VP of Content’ selection process
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July 2023
cf #67: a key skill to master in the next 6 months
If you’re not already doing it, interviewing people is one of the key skills you and your team will need to master asap.
Jul 19
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fio
22
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cf #67: a key skill to master in the next 6 months
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June 2023
cf #66: did ChatGPT write this newsletter?
A quick experiment in which I train ChatGPT to sound like me, ask it to write on my behalf, and draw some conclusions.
Jun 28
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fio
18
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cf #66: did ChatGPT write this newsletter?
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cf #65: content has a surprising amount of detail
Part of growing in a content role is figuring out how not dinosaur yourself by being resistant to innovation + learning to communicate your process well…
Jun 14
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fio
12
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cf #65: content has a surprising amount of detail
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May 2023
cf #64: take your intros for a spin
Listicles and comparisons can be a fun and creative format to execute and read—especially if you spend a little time finding a unique spin for the…
May 31
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fio
8
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cf #64: take your intros for a spin
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cf #63: being mindful of vanity metrics
Vanity metrics are easy to pick and hard to let go of.
May 17
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fio
19
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cf #63: being mindful of vanity metrics
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March 2023
cf #62: a planning template to make your life easier
First I’ll tell you how the template works, then I’ll show you a filled-in plan—pairing theory with practice is useful, plus it’s always fun to snoop on…
Mar 29
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fio
3
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cf #62: a planning template to make your life easier
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cf #61: social proof is NOT just for your homepage
Most marketers agree that social proof is important. …so why do very few of us content marketers use it in our work?
Mar 15
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fio
3
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cf #61: social proof is NOT just for your homepage
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cf #60: how to market to a platypus
Nobody comes to our websites thinking “I’m an MQL and need some TOFU-awareness content.” They come because they have a job they need to do and need some…
Mar 1
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fio
8
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cf #60: how to market to a platypus
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