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cf #47: sparking joy as a marketing KPI
It’s easy to forget that content marketing started as a creative discipline to help, educate, and entertain people who could eventually become…
fio
Aug 4
9
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cf #47: sparking joy as a marketing KPI
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cf #46: an EASY content framework
How to create content that is Expert, Actionable, Simple, and Yours.
fio
Jul 20
7
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cf #46: an EASY content framework
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cf #45: asking questions like you are 3 years old
...why? why? why? 😉
fio
Jul 6
11
3
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cf #45: asking questions like you are 3 years old
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cf #44: the 8 traits of a senior content marketer
If you had to choose one or two traits by which you can tell a junior from a senior content marketer, what would they be?
fio
Jun 22
17
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cf #44: the 8 traits of a senior content marketer
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cf#43: starting from the end
A planning method that will help you run most content marketing projects with multiple stakeholders and moving parts.
fio
Jun 8
6
2
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cf#43: starting from the end
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cf #42: the work-changing magic of async video messaging 🎥
Why you should use audio/video notes to communicate with your stakeholders and teams.
fio
May 25
4
1
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cf #42: the work-changing magic of async video messaging 🎥
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cf #41: what else are we wrong about?
What long-held beliefs do we have about content marketing that may be in need of an update? What opportunities are our teams missing out on, as a…
fio
May 11
8
1
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cf #41: what else are we wrong about?
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cf #40: patience and pumpkin seeds
A lot of content proves itself over time and proves itself big time—but it’s not always obvious from job descriptions that an important skill for…
fio
Apr 13
8
2
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cf#39: why you need a 'weekly wins' list
Content folks like us are used to working with words—but it’s often the ability to quantify our success and communicate it through numbers that makes a…
fio
Mar 30
7
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cf#39: why you need a 'weekly wins' list
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cf #38: second-order content thinking (and why you need it)
There’s a crucial skill for content marketers that almost never makes it into job descriptions or professional development plans: second-order thinking…
fio
Mar 16
10
4
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cf #38: second-order content thinking (and why you need it)
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cf #37: Where is your content marketing at? A 20-question quiz
20 questions whose answers reveal how much we know about our work and help us identify and fill major knowledge gaps.
fio
Mar 2
5
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cf #37: Where is your content marketing at? A 20-question quiz
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cf #36: three levels of product-led content
Product-led content is a great way to create high-utility content that can make a difference for both customers and businesses alike.
fio
Feb 16
5
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cf #36: three levels of product-led content
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