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cf #81 - marketers just want to have fun
A bunch of inspiring answers to the question: what made you think “wow, working in content sure is fun!” this past quarter?
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fio
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cf #80: the illusion of explanatory depth
We overestimate our understanding of how things work, and are unaware of the overestimation unless or until we’re prompted to give a detailed…
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fio
1

March 2024

cf# 79: all the pieces must fit together
a few observations about solving jigsaws and building a marketing strategy.
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fio
2

December 2023

cf#78: music to your ears
A Spotify playlist with all the songs chosen by a bunch of content marketers when asked: “What’s a song that’s guaranteed to put you in a good mood?”
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fio
cf #77: you’re not strategic enough
🙄
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fio
4

November 2023

cf#76: look how far you’ve come
Growth happens sometimes slowly, sometimes all at once, but is rarely seen in the moment; it only becomes evident later, and usually when an external…
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fio
2
cf #75: what’s your definition of GREAT content?
mine is EASY: Expert, Actionable, Simple, Yours
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fio
4

October 2023

cf #74: some half-broken things can fully break you
A convenient metaphor about how a half-broken keyboard made me stop wanting to write most things.
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fio
cf #73: minimum delightful content products
An MDP approach to content stops you from shipping subpar content and causing brand snafus in the name of speed, but also forces you to get a…
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fio
4

September 2023

cf #72: an ugly-but-functional reporting spreadsheet
also, a love note to VLOOKUP
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fio
cf #71: my ABCD content brief template
A content brief for content marketers, managers, or strategists who need to share relevant information and instructions with a writer.
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fio
4

August 2023

cf #70: don’t knock down your content fences
A piece of general advice that applies to most new situations, business-related and otherwise: don’t remove something until you know why it's there.
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fio
2
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