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A great content brief focuses on three things: Audience, Brand, and Context.
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If you had to choose one or two traits by which you can tell a junior from a senior content marketer, what would they be?
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Why you need an outline, and how to create one.
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How to create content that is Expert, Actionable, Simple, and Yours.
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Fact-checking has always been important, because all sources—both human and machine—can make mistakes or lie on purpose. The difference is that with an…
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There’s a hard truth you, as a marketing person, must face: all brands are of low interest to most people most of the time. Including the one(s) you own…
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2
Whenever you talk about work with other content folks, chances are you're all using the same words but meaning slightly different things without…
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2
What if I told you that a simple spreadsheet can change the course of your entire business?
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A unique ability is someone’s one-of-a-kind set of skills and talent that colleagues and clients notice, rely on, and value. Do you know what yours is?
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3
When you live inside a company bubble, it’s easy to ignore the world outside of it.
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A lot of folks confuse tactics with strategy when they talk about planning. Here's how to figure out the difference between them.
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Nobody comes to our websites thinking “I’m an MQL and need some TOFU-awareness content.” They come because they have a job they need to do and need some…
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