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cf #14: the ABC of a great content brief
A great content brief focuses on three things: Audience, Brand, and Context.
fio
Mar 31, 2021
7
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cf #14: the ABC of a great content brief
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cf #44: the 8 traits of a senior content marketer
If you had to choose one or two traits by which you can tell a junior from a senior content marketer, what would they be?
fio
Jun 22, 2022
19
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cf #44: the 8 traits of a senior content marketer
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cf #15: an unskippable part of content creation
Why you need an outline, and how to create one.
fio
Apr 14, 2021
7
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cf #15: an unskippable part of content creation
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cf #46: an EASY content framework
How to create content that is Expert, Actionable, Simple, and Yours.
fio
Jul 20, 2022
11
2
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cf #46: an EASY content framework
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cf #58: can YOU detect ChatGPT’s bullsh*t?
Fact-checking has always been important, because all sources—both human and machine—can make mistakes or lie on purpose. The difference is that with an…
fio
Feb 1
9
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cf #58: can YOU detect ChatGPT’s bullsh*t?
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cf #59: nobody cares about your brand
There’s a hard truth you, as a marketing person, must face: all brands are of low interest to most people most of the time. Including the one(s) you own…
fio
Feb 15
11
2
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cf #59: nobody cares about your brand
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cf #52: a MOFU - BOFU black hole
Whenever you talk about work with other content folks, chances are you're all using the same words but meaning slightly different things without…
fio
Nov 9, 2022
7
2
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cf #52: a MOFU - BOFU black hole
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cf #10: build your own million-dollar spreadsheet
What if I told you that a simple spreadsheet can change the course of your entire business?
fio
Feb 3, 2021
11
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cf #10: build your own million-dollar spreadsheet
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cf #49: what's your unique ability?
A unique ability is someone’s one-of-a-kind set of skills and talent that colleagues and clients notice, rely on, and value. Do you know what yours is?
fio
Sep 28, 2022
9
3
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cf #49: what's your unique ability?
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cf #51: are you making my same career mistake?
When you live inside a company bubble, it’s easy to ignore the world outside of it.
fio
Oct 26, 2022
14
5
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cf #51: are you making my same career mistake?
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cf #57: tactics are NOT strategy
A lot of folks confuse tactics with strategy when they talk about planning. Here's how to figure out the difference between them.
fio
Jan 18
8
6
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cf #57: tactics are NOT strategy
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cf #60: how to market to a platypus
Nobody comes to our websites thinking “I’m an MQL and need some TOFU-awareness content.” They come because they have a job they need to do and need some…
fio
Mar 1
8
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cf #60: how to market to a platypus
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