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cf #41: what else are we wrong about?
What long-held beliefs do we have about content marketing that may be in need of an update? What opportunities are our teams missing out on, as a…
fio
May 11
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cf #41: what else are we wrong about?
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cf #40: patience and pumpkin seeds
A lot of content proves itself over time and proves itself big time—but it’s not always obvious from job descriptions that an important skill for…
fio
Apr 13
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cf #40: patience and pumpkin seeds
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cf#39: why you need a 'weekly wins' list
Content folks like us are used to working with words—but it’s often the ability to quantify our success and communicate it through numbers that makes a…
fio
Mar 30
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cf#39: why you need a 'weekly wins' list
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cf #38: second-order content thinking (and why you need it)
There’s a crucial skill for content marketers that almost never makes it into job descriptions or professional development plans: second-order thinking…
fio
Mar 16
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cf #38: second-order content thinking (and why you need it)
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cf #37: Where is your content marketing at? A 20-question quiz
20 questions whose answers reveal how much we know about our work and help us identify and fill major knowledge gaps.
fio
Mar 2
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cf #37: Where is your content marketing at? A 20-question quiz
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cf #36: three levels of product-led content
Product-led content is a great way to create high-utility content that can make a difference for both customers and businesses alike.
fio
Feb 16
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cf #36: three levels of product-led content
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cf #35: not running on autopilot
Creating content on autopilot is almost never a good idea.
fio
Feb 2
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cf #35: not running on autopilot
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cf #34: asking questions, analysing answers
How to ask good open-ended questions & turn the answers into quantitative data.
fio
Jan 19
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cf #34: getting MORE out of your open-ended questions
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cf #33: constraints improve your creativity
Constraints get a bad rap because of how limiting they are, but they can also lead to original ideas and creative breakthroughs.
fio
Jan 5
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cf #33: constraints improve your creativity
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cf #32: a different kind of content "impact"
How did your content impact the planet and the people who live on it, this year?
fio
Dec 22, 2021
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cf #32: a different kind of content "impact"
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cf #31: bad questions → bad answers
How to ask good questions that lead to meaningful and usable answers.
fio
Dec 8, 2021
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cf #31: bad questions → bad answers
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cf #30: content adoption curves (and a b-day request)
Adoption curves can be used for a lot of things—including your content marketing work.
fio
Nov 24, 2021
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cf #30: content adoption curves (and a b-day request)
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