A few thoughts about why you should have a praise jar—and why you should go around filling others', too. 
My go-to list of questions to use when hiring writers (which also works, in reverse, for a writer wanting to be hired). 
Are we spending our time and effort on short-term wins that will never compound or have long-term benefits? 
The same 5-step dramatic structure that works for ancient comedies and Star Trek: Voyager can work for your customer stories, too. 
Why content marketing programmes occasionally fail—and what to do about it. 
The editing process helps you refine your words into clear, impactful, and trustworthy content—making sure every piece work for its intended audience A…
I don't. 
Why you need an outline, and how to create one. 
A great content brief focuses on three things: Audience, Brand, and Context.
A cover letter is a content piece with an audience of one. Here's what to do (and not do) to make sure yours stands out. 
The #1 piece of copywriting advice out there seems to be “write like you talk.” Well, I disagree. I don't think you should. 
If you want your work to have serious business impact, you need to give product-led content a try.